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Marketing techniques are developing extremely fast. Ideas that were innovative during your first year at the university could easily become obsolete by the time you are ready to graduate. As it is necessary to learn the new ways to beat the competition, marketer should either study on his own, or consider a postgraduate program.

In Europe there are hundreds of institutions, both public and private, providing postgraduate marketing education. Given such a variety of choices, it could be hard to find the program, which is right for you.

Firstly, there are Master’s programs. Usually taking from 12 to 60 months (depending on study mode – full-time, part-time or online). They not only give you knowledge and new skills, but also highly increase your value on the job market – MSc in Marketing students from London School of Business receive an 84% average salary increase. The curriculums could either be more generalized, with emphasis on versatility and adaptation to different fields, or specialized (like MSc in Digital Marketing or MSc in Marketing and Sales Management) which teach how to operate better in a specific line of work.

To successfully apply for a MSc in Marketing you’ll usually have to prove your knowledge of English language (pass IELTS or TOEFL) and have an undergraduate degree. A GMAT results could also be required for some programs. Having a prior work experience is usually considered an advantage.

If, for some reasons, getting a Master’s doesn’t suit you, marketing courses where specific practical skills are taught will be of great help. Whether you need to develop your negotiation abilities, learn more about email marketing or become better at copywriting, there is a short-term program that teaches it. This could be costly, however, as a daily training may be worth over a 500 euro.

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Education is a face of mind.

Key Kavus

Education in Europe has changed greatly since the ancient times: from general ignorance to compulsory education. Initially there was no actual difference between school and higher education. Everything depended on the aims of a particular educational institution and educational level of teachers. And very few students could acquire further knowledge as there was a tendency to teach more thoroughly only selected ones, so-called “initiates”.

The first Universities in Europe were established by the professors from Constantinople in the XVII century.  And even then the connection between school and higher education was quite close. The University’s teaching staff helped schoolchildren to get prepared for the higher education in their institution. Then Universities became absolutely separate organizations with their own teaching approaches, curriculum and even finance.

Today European higher education is represented by various Universities from worldwide known Cambridge and Oxford to less famous ones. But in order to make the educational system more universal and coherent there was organized the Bologna Process   which was targeted to create the European Higher Education Area. Now there are 47 countries in EHEA and they work together to solve the problems concerned with social dimension, employability, education, research and innovation etc.

European higher education has always been a standard of quality and prestige. The majority of famous and rich people send their children to Europe in hope that it’ll help them to become prosperous in future.  And in some cases it really does. But the European Universities give only opportunity, a great opportunity, to succeed and never guarantee any exact result. Everything depends on a particular student, whether he wants to get and use knowledge or not.

But in any case European higher education is still one of the best all over the world. And maybe because of its historical development or extreme competition it’s hard to imagine anything else.

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